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Trinity Mirror’s postcode websites

January 28th, 2007

Journalism.co.uk <a href="http://www.journalism traitement par viagra.co.uk/news/story3159.shtml”>reports that Trinity Mirror has launched a series of postal-area-based websites on Teesside.

An interesting first toe in the water, but I’m not convinced that the Typepad blogging platform provides the ideal framework for what they are trying to achieve.

Big media players look to hyper-local

January 28th, 2007

James Robinson’s piece in last Sunday’s Observer is a timely look at how the big players are suddenly embracing hyper-local – both in print and online.

Search Engine Watch looks at hyperlocal

January 28th, 2007

Mike Boland of Search Engine Watch (a shadow of its former self since Danny Sullivan and co moved to Search Engine Land) has a good roundup of some of the recent commentary on all things hyperlocal.

The Vanishing Point Theory of News

January 28th, 2007

Greg Narain has a thought-provoking post:

It seems to me there’s a slight gap, let’s call it a blackhole, where the return on hyper local publishing has diminishing returns. Seems the distribution of interest has what resembles a Planck Distribution – does anyone remember these from school?

At the global and national levels, we’re interested and that increases as we get more and more local.  At the other extreme, there’s the “news” as it pertains to our families and friends – our personal news network if you will.  The gap, in the middle, seems to be where there’s a current leap of faith that there is tremendous interest in what we call the “hyper local” news.

Surely, there is evidence that people are willing to create this type of media content.  There’s even evidence that it’s being consumed.  Of course, that evidence is still sparse and, more importantly, not contextualized relative to the other spheres of media influence.