An interesting first toe in the water, but I’m not convinced that the Typepad blogging platform provides the ideal framework for what they are trying to achieve.
James Robinson’s piece in last Sunday’s Observer is a timely look at how the big players are suddenly embracing hyper-local – both in print and online.
Greg Narain has a thought-provoking post:
It seems to me thereâ€™s a slight gap, letâ€™s call it a blackhole, where the return on hyper local publishing has diminishing returns. Seems the distribution of interest has what resembles a Planck Distribution – does anyone remember these from school?
At the global and national levels, weâ€™re interested and that increases as we get more and more local.Â At the other extreme, thereâ€™s the â€œnewsâ€ as it pertains to our families and friends – our personal news network if you will.Â The gap, in the middle, seems to be where thereâ€™s a current leap of faith that there is tremendous interest in what we call the â€œhyper localâ€ news.
Surely, there is evidence that people are willing to create this type of media content.Â Thereâ€™s even evidence that itâ€™s being consumed.Â Of course, that evidence is still sparse and, more importantly, not contextualized relative to the other spheres of media influence.